Hol-ser
Client
Dutch cheese supplier for retail and wholesale
Dutch cheese supplier for retail and wholesale
HOL-SER is a Polish company operating since 2017, specializing in the distribution of authentic Dutch cheeses. It offers top-quality products to both individual and wholesale customers, focusing on taste, tradition, and natural origin.
CHALLENGE
A need for brand refresh and content clarity
A need for brand refresh and content clarity
The previous website didn’t fully reflect the brand’s character or growth potential. The client sought a modern, well-structured site with a clear offer breakdown, tailored to different target groups — from cheese enthusiasts to business partners.
SOLUTION
A website that strengthens the brand and presents the offer clearly
A website that strengthens the brand and presents the offer clearly
We created a modern, well-structured site that showcases products in an attractive way, emphasizing their unique features. Clear navigation, cohesive visuals, and dedicated sections make it easy for every user to find what they need — whether shopping for themselves or as a business.
- Thoughtful information architecture
A logical structure guides users through the brand story, product range, and B2B offer. - Product highlights
Each cheese is presented with key details like origin, aging level, and weight to support informed decisions. - Modern, consistent aesthetics
The design reflects artisanal quality while staying clean and visually accessible. - Improved user experience
Optimized for desktop and mobile, the interface ensures intuitive navigation and access to key info. - Smart product display
Redesigned product cards include milk origin icons, maturity indicators, and quick-action buttons.
Technologies
Technologies
Figma
Javascript
PHP 8.2
HTML / CSS
Laravel
Vue
Bootstrap
Nuxt 3
Sass
Tailwind
Quasar
Pinia
Project stages
We began by analyzing the client’s needs and initial materials to develop a logical content structure. Next, we created a graphic design reflecting the brand’s values. Finally, we completed the project with an implementation focused on aesthetics, functionality, and responsiveness.
Typography and color palette
For the HOL-SER project, we chose a distinctive combination of styles. The Damion font brings an authentic, handcrafted feel that emphasizes the brand’s natural character. Taviraj provides excellent readability and elegance, supporting a professional image. The color palette is based on warm, natural tones that build trust and reference the products’ origin — from creamy yellows to matured cheese shades and soft beige backgrounds.
Thoughtful product presentation
The product card was designed to convey key information at a glance. Icons indicating the type of milk (sheep, goat, cow), a colorful cheese maturity tag, and quick action buttons appearing on hover—all work together to support intuitive shopping and highlight the artisanal nature of the offer.
Ikony pochodzenia sera
Przedstawiają rodzaj mleka — owcze, kozie lub krowie — w spójnym, ręcznie rysowanym stylu, który pasuje do wizualnej identyfikacji marki.
Tag dojrzałości sera
Kolorowy wskaźnik informuje o stopniu dojrzewania sera — od jasnego (łagodny, młody) do ciemnego (dojrzały, intensywny).
Przyciski pojawiające się po najechaniu
Po najechaniu kursorem pokazują się przyciski „Dodaj do koszyka” oraz „Dodaj do ulubionych”, co ułatwia i przyśpiesza zakupy.
Szybkie dodanie do koszyka
Funkcja pozwala na szybkie i wygodne dodanie produktu do koszyka, co ułatwia finalizację zakupów.
NO COMMITMENT - 30-MIN STRATEGY SESSION
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